Search Engine optimization Main motive of Search Engine Optimization (SEO) services is to increase the site ranking position on the major search engines like Google, Yahoo and MSN. Search results in major targeted search engines further results in increased targeted traffic to the website and business to the company. Now days it’s foremost for every business to create efficient and cost effective internet marketing campaigns with higher ROIs (return on investment) for their business.
Keyword research, competition analysis, web page optimization, search engines & directory submission, reciprocal, one way or three-way link building, PPC bid management for Google Ad words & overture, SEO campaign tracking and comprehensive reporting to client are prerequisites of a successful SEO campaign.
Offshore Web Outsourcing offer comprehensive Search engine optimization process which includes:
Keyword Analysis:
Most of the times users search the web using keywords which they consider are relevant to them to enable them to reach the best vendors on the net. For improving your visibility on the search engines, we do Keyword Analysis; we study the various keywords that are related to the business of your organization. Further study is done regarding use of these keywords by competitors and actual search by users on major search engines across the globe in last few months. Based on this keywords are identified, which can help you in increasing the visibility on various search engines. The keywords are then related with the various pages of your website and they are inserted keeping in mind the following aspects:
Keyword proximity
Keyword adjacency
Keyword sequence
Meta Tags
To provide better results to their users, search engines have developed complex ranking algorithms. We work according to the algorithms used by the search engines and build meta-tags which can be recognized by the search engines to increase visibility of your website, at the same time ensuring the relevancy of the meta-tags with contents of WebPages.
Alt Attributes for Images
Alternative text is especially useful in the following situations:
- For people with low bandwidth connections, who may opt not to load graphics
- For people using handheld devices
- Search engine optimization: most search engines interpret the meaning of objects by analyzing their alt attribute
The use of meaningful alt text is necessary to comply with accessibility standards, and is good practice. We use this practice to ensure that proper alt attributes are built for the various images, where ever required, to make your website more meaningful to the users who cannot view the images directly.
Link Building
Offshore Web Outsourcing works with you to help increase the number of quality external sites linked to your website as good link building campaign is the key to achieve good rankings for competitive keywords on major search engines. Offshore Web Outsourcing works with you to identify relevant sources for links.
Directory & Search Engine Submissions
Offshore Web Outsourcing do directory and search engine submissions to relevant directories and search engines based on the nature of your website and try to meet the requirements of that directory and search engine so that listing of your website could come on that directory and search engine. We also offer Paid submissions to improve rankings in the major search engines but only on client’s discretion.
Article Submissions
Writing articles and submitting them to various sites / forums for hosting is also a way to create links to your site and increase its popularity. There is also option for paid submissions which is done as per requirements from the client and on payment. Articles are generally written by the client but in case the client is not able to give the articles, they can be written on extra payment.
Optional Part:
Content Management for Keyword Rich Text
Content management is a set of processes and technologies that support the evolutionary life cycle of digital information. This digital information is often referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management. We recommend and / or change the contents of the web pages as per requirements to make them keyword rich. Since this generally requires re-writing of the contents of the web pages, it is done at additional cost.
On-line Discussion Forums
An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content. Discussion forums are also commonly referred to as web forums, message boards, discussion boards, discussion groups, and bulletin boards. We can create our own discussions forums for the website, or take part in other discussions forums on web on behalf of the client to increase the visibility of the site. This is also done at additional Cost.
Pay Per Click
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
We bid on "keywords" that we believe your target market (people they think would be interested in their offer) would type in the search bar when they are looking for your type of product or service.
Since this is highly complicated process in which the user can limit the budget, time, area of visibility of the ad, etc, this activity is also undertaken by our experts on behalf of the clients.
SEO Campaign Tracking & SEO Reporting
Web analytics tool helps to track the traffic as well as the conversion rates and ROI of your search engine optimization and other web marketing campaigns. Our campaign tracks ranking trends for each key-phrase optimized in the website. Our comprehensive SEO reporting helps you keep track of the exact schedule and process that is followed for the search engine optimization of your website. We offer periodic comprehensive ranking, link exchange and schedule reports. We also provide a dedicated SEM for each project just a phone call away. |
